[Indianapolis, IN – February 11th, 2025 ] – La Marzocco, a world-renowned leader in handcrafted espresso machines, has been named the Official and Exclusive Espresso Machine Partner of USAC’s Porsche One-Make series. Premium series in the One-Make Pyramid include: Porsche Sprint Challenge North America, Porsche Endurance Challenge North America, Porsche Sprint Challenge USA West. This exciting partnership unites two iconic brands known for their commitment to precision, innovation, and excellence.
As part of this collaboration, La Marzocco will deliver an unparalleled coffee experience to drivers, teams, and fans in the VIP hospitality lounge at each event. Featuring their premium espresso machines and expertly crafted beverages, La Marzocco will ensure that every cup served reflects the craftsmanship and quality synonymous with the Porsche brand.
A Shared Commitment to Excellence
This partnership highlights the shared values of both brands: a passion for performance, meticulous craftsmanship, and an unwavering dedication to creating exceptional experiences. Through this collaboration, La Marzocco and Porsche Motorsports aim to bring the finest elements of their industries to motorsport fans and participants alike.
La Marzocco’s bespoke espresso stations will be featured at Porsche Sprint Challenge and Carrera Cup events, offering attendees the chance to indulge in expertly prepared espresso beverages. The partnership underscores both brands’ dedication to providing world-class experiences, whether on the racetrack or in the cup.
Driving Innovation in Every Detail
This partnership also represents a convergence of innovative engineering and design. Just as Porsche elevates performance through meticulous attention to detail, La Marzocco crafts its espresso machines to deliver the optimal extraction every time. This shared philosophy fosters a seamless partnership that elevates the entire Porsche Motorsport experience.
About La Marzocco
Founded in 1927 in Florence, Italy, La Marzocco is a pioneer in the coffee industry, known for its exceptional handcrafted espresso machines and passion for innovation. With a commitment to sustainability, quality, and design, La Marzocco serves coffee enthusiasts and professionals around the world.
About Porsche Motorsport
With over 75 years of racing history and more than 32,000 victories, Porsche is the most successful marque in motorsports, specializing in high-performance cars. Its storied legacy includes record-breaking wins at Le Mans and a robust Motorsport Pyramid that develops drivers from track days to international GT championships, highlighted by the Porsche Sprint Challenge and Porsche Carrera Cup
