Speedway, IN – January 17th, 2025 | BRM Chronographes, the esteemed French luxury watchmaker renowned for its groundbreaking designs and unwavering commitment to precision engineering, proudly announces its return to the Porsche Sprint Challenge North America and USA West Championship as the Official Championship Chronograph.
With a rich heritage deeply intertwined with motorsports, BRM Chronographes eagerly joins forces with the Porsche Sprint Challenge, a premier racing series known for its adrenaline-charged action and relentless pursuit of excellence. The brand’s timepieces, crafted with unparalleled technical precision and eschewing mass production, epitomize the pinnacle of luxury lifestyle.
BRM Chronographes is synonymous with individuality, exemplified by its bespoke Porsche Sprint Challenge-designed timepieces. The brand has cultivated global relationships within the elite circles of racing, establishing a presence in over 20 countries.
Kevin Miller, CEO of United States Auto Club, expressed his enthusiasm: “BRM Chronographes epitomizes the spirit of precision and performance that Porsche champions. We are delighted to welcome them as a partner of the Porsche Sprint Challenge. Together, we will continue to deliver unforgettable experiences for drivers in the Porsche Sprint Challenge.”
Frédéric Gasser, President of BRM Chronographs Americas “As President of BRM Chronographs Americas, I’m proud to partner with the Porsche Sprint Challenge, uniting precision, passion, and performance in motorsport and watchmaking.”
As a testament to their commitment, BRM will present custom Championship timepieces to Class Champions from the Porsche Sprint Challenge North America and USA West. Each bespoke Chronograph will feature personalized Porsche Sprint Challenge branding, commemorating their 2025 Championship victory.
The championship model boasts automatic movement, a stainless steel case with a red dial accented by white hands and the Porsche Sprint Challenge logo at 6 o’clock, a screw-down crown, and a sapphire crystal front and back. Enhancing its allure are features like an alcantara strap and customizable options for hands color, dial font, tachymeter color, lacquer additions to the case, and more, reflecting BRM Chronographes’ commitment to personalization and luxury.
In alignment with the sponsorship, BRM Chronographes will showcase its exquisite timepieces at Porsche Sprint Challenge events, offering enthusiasts a firsthand encounter with the brand’s craftsmanship and sophistication.
The collaboration between BRM Chronographes and the Porsche Sprint Challenge heralds a union of two iconic brands in motorsports, poised to elevate the championship experience and create enduring memories for drivers and fans alike.
