Porsche Motorsport North America has announced a new multi-year partnership with K1 Speed designed to identify and elevate the next generation of racing talent. The collaboration creates a clear pathway from competitive karting into the Porsche Motorsport Pyramid, with Porsche Sprint Challenge North America by Yokohama and Porsche Sprint Challenge USA West by Yokohama serving as the entry point for selected drivers.
Through the partnership, Porsche Motorsport branding will be featured across more than 70 K1 Speed locations in the United States, introducing thousands of racers and fans to Porsche’s customer racing ecosystem. In turn, K1 Speed branding will appear on Porsche single-make race cars competing in Porsche Carrera Cup North America, Porsche Sprint Challenge North America by Yokohama, Porsche Sprint Challenge USA West by Yokohama, and Porsche Endurance Challenge North America by Yokohama.
“K1 Speed hosts thousands of motorsports enthusiasts each year and all of us at PMNA look forward to connecting with them,” Volker Holzmeyer, President and CEO of Porsche Motorsport North America, said. “Whether they are casual fans of motorsport or are searching for a path into professional racing, we are excited to introduce them all to the Porsche Motorsport Pyramid and the opportunities that it offers.”
The foundation of the program is the K1 Challenge GP, K1 Speed’s international competitive karting league structure. The leagues are divided into Junior, Teen, and Adult age groups, with the Teen and Adult categories forming the K1 Speed side of the Porsche selection process. Drivers compete monthly at their local K1 Speed facility, earning points toward advancement into state and national-level competition.
From the group of top performers who reach the national stage, Porsche Motorsport North America and K1 Speed will jointly select two standout drivers. One teen and one adult racer will earn a waived entry fee for a future season of either Porsche Sprint Challenge North America by Yokohama or Porsche Sprint Challenge USA West by Yokohama, offering a direct transition from indoor karting to professional-level sports car racing.
“It’s an immense honor for K1 to partner with Porsche Motorsport North America to provide up-and-coming American racers with an extraordinary opportunity,” said David Danglard, CEO and Founder of K1 Speed and K1 Circuit. “We built K1 on the belief that future champions start here, and this partnership with Porsche creates a pathway to take them from our indoor tracks to the country’s greatest circuits.”
By aligning with K1 Speed’s nationwide footprint and competitive league structure, Porsche Motorsport North America continues to expand access to its customer racing ladder. For aspiring drivers, the partnership represents a tangible first step toward Porsche Sprint Challenge competition and a potential long-term future in Porsche One-Make racing in North America.
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