Initiative Continues to Support and Elevate Female Talent in Motorsport
The Porsche Mobil 1 Female Driver Program North America returns for the 2025 season with an enhanced commitment to supporting female racers. Now offering increased financial assistance, tailored driver development, and performance-based incentives, the program continues to empower women competing in both the Porsche Carrera Cup North America and the Porsche Sprint Challenge North America by Yokohama.
The Mobil 1 team and Porsche—two legendary names with deep roots in global motorsport—have once again united to advance their shared mission of promoting diversity and inclusion in racing. Through this initiative, the program provides promising female drivers with the tools, resources, and exposure needed to compete at the highest levels of the sport.
As part of the 2025 program, drivers Sabré Cook, Madeline Stewart, and Ashley Freiberg are each contesting the full Porsche Carrera Cup North America season. The journey continues this week with Round Two, held in conjunction with the prestigious Formula 1® Crypto.com Miami Grand Prix.
Cook and Stewart are back in the championship after strong campaigns last year, while Freiberg joins the series as a rookie following her championship-winning ascent through Porsche Sprint Challenge North America by Yokohama.
In the 2025 Sprint Challenge season, four additional female drivers—Therese Lahlouh, Loni Unser, Erika Hoffmann, and Anna Cecchi—have successfully competed in events spanning coast-to-coast, including rounds at Sebring International Raceway and Sonoma Raceway. Each of these talented competitors has proudly secured podium finishes in their respective classes, further highlighting the growing presence and success of women in motorsport.
“Our support of the Porsche Mobil 1 Female Driver Program reflects the Mobil 1 brand’s dedication to driving progress both on and off the track,” said Jennifer Durgin, North America Lubricants Marketing Director, on behalf of the Mobil 1 team. “We’re proud to help create more opportunities for women in motorsport and to empower the next generation of female drivers with the resources, visibility, and support they need to succeed. Inclusivity is essential to the future of racing, and this program is a key part of that vision.”
Launched in 2023, the Porsche Mobil 1 Female Driver Program is designed to support and elevate female talent in motorsport. The initiative offers 50 percent coverage of entry fees for participating drivers and awards a complimentary set of Yokohama tires to the highest-finishing female competitor at each round — reinforcing its commitment to both performance and accessibility in racing.
“It’s encouraging to see a growing number of women progressing through the Porsche Motorsport Pyramid, and we remain committed to supporting female drivers at every level,” said Volker Holzmeyer, President and CEO of Porsche Motorsport North America.
“We’re seeing strong momentum with the return of Sabré and Madeline, Ashley’s continued development, and now three female drivers competing in Carrera Cup.”
“There’s still more work to do, but the program is clearly moving in the right direction.”
In addition to financial relief, the initiative offers professional development through exclusive workshops focused on driver education, career advancement, and industry networking.
“I was very fortunate to work with Porsche Motorsport North America in the very first season I entered Carrera Cup, becoming the first member of the Female Driver program,” shared Cook. “It’s incredible that they have expanded that support every year to help more and more female drivers, and it’s great to see how many women are now in Porsche single-make championships here in North America.”
Freiberg, the 2023 Porsche Sprint Challenge North America by Yokohama 991 class champion, emphasized the broader significance of the initiative, stating: “The Porsche Mobil 1 Female Driver Program is incredibly valuable. Having major brands like Mobil 1, Porsche, and Yokohama come together to support female drivers is meaningful on so many levels. I’m deeply passionate about increasing female participation in the series, and programs like this make a real difference.”
The 2025 Porsche Carrera Cup North America calendar features eight doubleheader weekends, including three marquee events held in support of Formula 1®. Meanwhile, the Porsche Sprint Challenge North America by Yokohama will host 14 races across seven rounds, with dedicated classes for the Porsche 911 GT3 Cup and Porsche 718 Cayman GT4 RS Clubsport.
“Porsche is a world-renowned brand, so being a part of any program they have is really important,” said Stewart. “I feel fortunate to be a part of it and think it gets stronger every year and continues to develop. The support they give is a big contribution to what gets me on the grid, so I’m very grateful.”
The second round of the 2025 Porsche Carrera Cup North America takes place this week at the Miami International Autodrome, home of the Formula 1 Miami Grand Prix. The event will feature two races and marks the first of three high-profile Formula 1 weekends on which the championship will compete this season.
Therese Lahlouh (GT3 Cup class), along with Loni Unser, Erika Hoffmann, and Anna Cecchi (all competing in the Cayman class), are set to return to Circuit of The Americas for the next round of the Porsche Sprint Challenge North America by Yokohama, taking place May 16–18.
To learn more, please visit: https://www.porschesprint.com/female-driver-program/
About Mobil 1™
For 50 years, the Mobil 1 brand has been trusted by drivers to keep their engines running longer. Our products combine the latest technology and innovation to exceed the toughest standards of vehicle manufacturers and tuning shops—so consumers can get the most out of their time behind the wheel, both on the road and on the track. Turn every day into an adventure with Mobil 1 products, the world’s leading synthetic motor oil brand. Learn more at www.mobil1.us and follow @Mobil1Racing on Instagram and X.
About Porsche Motorsport North America™
Porsche Motorsport North America (PMNA), founded in 1985, is the only authorized sales, parts and service provider in the United States and Canada for all purpose-built Porsche race cars including the 963, 911 GT3 R, 911 GT3 Cup and Cayman 718 GT4 RS Clubsport. PMNA provides engine and transmission servicing, on-site race support and restoration services for historic Porsche race cars. A wholly owned subsidiary of Porsche AG, PMNA is headquartered in 15,000 square feet of the Porsche Experience Center Los Angeles.
