Feb 25, 2025 – Speedway, IN |  Porsche Sprint & Endurance Challenge North America is proud to announce a partnership with Good Boy Vodka, a leading name in premium vodka and ready-to-drink (RTD) beverages. This multi-year collaboration positions Good Boy Vodka as the Exclusive Vodka and RTD Beverage Partner of both the Porsche Sprint Challenge North America and the Porsche Endurance Challenge North America. The partnership promises to deliver an enhanced and refreshing experience for competitors and teams throughout the paddock.

As part of the agreement, Good Boy Vodka will be at the center of the series’ hospitality areas. Porsche’s exclusive VIP Hospitality areas will offer premium beverages at all times for the members of the paddock and their guests.This collaboration reflects the shared commitment of both brands to excellence, innovation, and celebration.

Good Boy Vodka will also take center stage in recognizing the remarkable achievements of drivers throughout the Porsche Sprint Challenge season. New to the series in 2025 is the introduction of the “Good Boy Vodka Fastest Lap Award,” which will be presented at every event. This prestigious accolade highlights the skill, precision, and determination of the driver who achieves the fastest lap, adding an extra layer of excitement to the competition and celebrating the pinnacle of on-track performance.

Beyond individual race awards, Good Boy Vodka will host signature events that have become cherished traditions within the series. The “Good Boy Vodka Prost” will serve as an annual event highlight, bringing together drivers, teams, and paddock members for an evening of camaraderie, connection, and celebration. This exclusive gathering will foster a sense of community and provide an opportunity for the Porsche racing family to come together in a relaxed and festive atmosphere.

The season will culminate in the “Good Boy Vodka Night of Champions,” a spectacular event that honors the hard work, dedication, and achievements of the season’s top performers. Held in a celebratory setting of the iconic Road Atlanta facilities, the event will recognize not only the series champions but also the contributions of everyone who makes the Porsche Sprint Challenge a success. With its premium beverages, sophisticated ambiance, and spirited celebrations, Good Boy Vodka will ensure the season concludes on a high note, leaving lasting memories for all in attendance.

“I’m thrilled to join the Porsche Sprint Challenge this year and connect with incredible new people. Racing has always been a passion of mine, from trophy trucks to offshore powerboats and superbikes.Through this opportunity, we aim to raise awareness for Good Boy Vodka and our nonprofit, the Good Boy Foundation. Giving back and making a meaningful impact in local communities is at the heart of what we do. I’m excited to race with CWR and get up to speed in the new car. Looking forward to an unforgettable season ahead!” –  Good Boy Vodka Founder and CEO Alex Pratt & Porsche Sprint Challenge Driver

About Porsche Sprint Challenge North America

The Porsche Sprint Challenge North America is a premier one-make racing series sanctioned by USAC. Featuring Porsche 911 GT3 Cup and 718 Cayman GT4 RS Clubsport race cars, it serves as a key development step within Porsche Motorsport’s global ladder. Competing on North America’s top circuits, the series provides a professional platform for aspiring and gentleman drivers.

About Good Boy Vodka

Good Boy Vodka goes beyond exceptional taste – it’s more than just a premium beverage; it’s a movement. Crafted with unparalleled dedication, their premium vodka undergoes a meticulous distillation and carbon filtration process, resulting in a smooth, clean, and gluten-free spirit that stands out in the market. Beyond the bottle, the brand has redefined ready-to-drink cocktails, offering bold, refreshing flavors crafted with quality, all-natural ingredients. Widely recognized as the best-tasting RTDs available, these canned cocktails are designed for those who celebrate life and embrace good times. True to its mission of creating positive change, Good Boy Vodka brand is built on a strong foundation of giving back. Through charitable partnerships and initiatives, they proudly support causes that matter – from helping veterans and warrior dogs to contributing to breast cancer research and other missions that promote a better, kinder world.

[Indianapolis, IN – February 11th, 2025 ] – La Marzocco, a world-renowned leader in handcrafted espresso machines, has been named the Official and Exclusive Espresso Machine Partner of USAC’s Porsche One-Make series. Premium series in the One-Make Pyramid include: Porsche Sprint Challenge North America, Porsche Endurance Challenge North America, Porsche Sprint Challenge USA West. This exciting partnership unites two iconic brands known for their commitment to precision, innovation, and excellence.

As part of this collaboration, La Marzocco will deliver an unparalleled coffee experience to drivers, teams, and fans in the VIP hospitality lounge at each event. Featuring their premium espresso machines and expertly crafted beverages, La Marzocco will ensure that every cup served reflects the craftsmanship and quality synonymous with the Porsche brand.

A Shared Commitment to Excellence

This partnership highlights the shared values of both brands: a passion for performance, meticulous craftsmanship, and an unwavering dedication to creating exceptional experiences. Through this collaboration, La Marzocco and Porsche Motorsports aim to bring the finest elements of their industries to motorsport fans and participants alike.

La Marzocco’s bespoke espresso stations will be featured at Porsche Sprint Challenge and Carrera Cup events, offering attendees the chance to indulge in expertly prepared espresso beverages. The partnership underscores both brands’ dedication to providing world-class experiences, whether on the racetrack or in the cup.

Driving Innovation in Every Detail

This partnership also represents a convergence of innovative engineering and design. Just as Porsche elevates performance through meticulous attention to detail, La Marzocco crafts its espresso machines to deliver the optimal extraction every time. This shared philosophy fosters a seamless partnership that elevates the entire Porsche Motorsport experience.

About La Marzocco

Founded in 1927 in Florence, Italy, La Marzocco is a pioneer in the coffee industry, known for its exceptional handcrafted espresso machines and passion for innovation. With a commitment to sustainability, quality, and design, La Marzocco serves coffee enthusiasts and professionals around the world.

About Porsche Motorsport

With over 75 years of racing history and more than 32,000 victories, Porsche is the most successful marque in motorsports, specializing in high-performance cars. Its storied legacy includes record-breaking wins at Le Mans and a robust Motorsport Pyramid that develops drivers from track days to international GT championships, highlighted by the Porsche Sprint Challenge and Porsche Carrera Cup

Speedway, IN – January 17th, 2025 | BRM Chronographes, the esteemed French luxury watchmaker renowned for its groundbreaking designs and unwavering commitment to precision engineering, proudly announces its return to the Porsche Sprint Challenge North America and USA West Championship as the Official Championship Chronograph.

With a rich heritage deeply intertwined with motorsports, BRM Chronographes eagerly joins forces with the Porsche Sprint Challenge, a premier racing series known for its adrenaline-charged action and relentless pursuit of excellence. The brand’s timepieces, crafted with unparalleled technical precision and eschewing mass production, epitomize the pinnacle of luxury lifestyle.

BRM Chronographes is synonymous with individuality, exemplified by its bespoke Porsche Sprint Challenge-designed timepieces. The brand has cultivated global relationships within the elite circles of racing, establishing a presence in over 20 countries.

Kevin Miller, CEO of United States Auto Club, expressed his enthusiasm: “BRM Chronographes epitomizes the spirit of precision and performance that Porsche champions. We are delighted to welcome them as a partner of the Porsche Sprint Challenge. Together, we will continue to deliver unforgettable experiences for drivers in the Porsche Sprint Challenge.”

Frédéric Gasser, President of BRM Chronographs Americas “As President of BRM Chronographs Americas, I’m proud to partner with the Porsche Sprint Challenge, uniting precision, passion, and performance in motorsport and watchmaking.” 

As a testament to their commitment, BRM will present custom Championship timepieces to Class Champions from the Porsche Sprint Challenge North America and USA West. Each bespoke Chronograph will feature personalized Porsche Sprint Challenge branding, commemorating their 2025 Championship victory.

The championship model boasts automatic movement, a stainless steel case with a red dial accented by white hands and the Porsche Sprint Challenge logo at 6 o’clock, a screw-down crown, and a sapphire crystal front and back. Enhancing its allure are features like an alcantara strap and customizable options for hands color, dial font, tachymeter color, lacquer additions to the case, and more, reflecting BRM Chronographes’ commitment to personalization and luxury.

In alignment with the sponsorship, BRM Chronographes will showcase its exquisite timepieces at Porsche Sprint Challenge events, offering enthusiasts a firsthand encounter with the brand’s craftsmanship and sophistication.

The collaboration between BRM Chronographes and the Porsche Sprint Challenge heralds a union of two iconic brands in motorsports, poised to elevate the championship experience and create enduring memories for drivers and fans alike.

Speedway, IN |In the competitive and fast-paced world of motorsports, real-time data and fan engagement are crucial. For the 2024 season, the United States Auto Club (USAC) has teamed up with Griiip to leverage the GriiipLive app, a cutting-edge tool for in-race data analysis and fan interaction. GriiipLive app will provide data for both the Porsche Sprint Challenge North America and USA West in addition to the newly formatted Porsche Endurance Challenge North America. This partnership marks the second year that PSCs will utilize GriiipLive.

Transforming the Racing Experience
The collaboration between USAC, and Griiip aims to elevate the racing experience for fans and teams. Originally developed to enhance fan engagement, GriiipLive has proven invaluable tool for team managers, engineers, and strategists. The app helps teams make informed decisions that can significantly impact race outcomes by providing real-time automatic insights. Drivers benefit from an easy way to debrief their sessions, enabling them to fine-tune their strategies and improve their on-track performance.
“We are excited to continue our partnership with Griiip for the 2024 season,” said Randy Hembrey, USAC’s Director of Road Racing “The GriiipLive suite of applications not only adds significant value to the teams competing in our series, providing new insights in a simple, accessible, and easy-to-understand way, but has also become a critical tool with it’s robust real-time data analysis that is used by our officials and strategists in Race Control. This adds to our series value to our customers and improves the race experience for all.”

Enhancing Fan Engagement
GriiipLive is more than just a data tool; it’s a platform for immersive fan engagement. The app transforms how fans interact with the sport by offering real-time event tagging on the race map, multiple comparison charts and stats, and a soon-to-be-launched live polling mechanism allowing the fans to actively vote on different events that are happening or about to happen. These capabilities keep the audience connected and informed, allowing them to understand the race at a glimpse and engage with the action in a whole new way.

A New Era of Motorsport Technology
This partnership signifies a new era of technology in motorsports. By integrating GriiipLive into their racing operations, USAC sets a new standard for how teams and fans experience racing. The app’s advanced features provide a deeper understanding of the race, ensuring no detail goes unnoticed.
“I’m thrilled about extending our collaboration with USAC for the 2024 season,” said Tamir Plachinsky, Founder and CEO of Griiip. “Racing is our passion, and Griiip is on a mission to elevate the experience of every person involved. We’re proud to work with USAC and support their exciting races and activities”.

Looking Ahead
As USAC continues to innovate and enhance the motorsport experience, the collaboration with Griiip highlights their commitment to technological advancement and fan engagement. The 2024 season promises to bring even more excitement and innovation, setting a new benchmark for the future of motorsports.

Speedway, IN – BRM Chronographes, the renowned French luxury watchmaker celebrated for its innovative designs and commitment to precision engineering, proudly announces its sponsorship of the Porsche Sprint Challenge North America and USA West Championship as the Official Championship Chronograph. 

As a brand deeply rooted in the world of motorsports, BRM Chronographes is thrilled to align with the Porsche Sprint Challenge, an exhilarating racing series known for its adrenaline-pumping action and unwavering dedication to excellence. Designed with exceptional technical precision and never mass-produced, the company’s timepieces exemplify true luxury lifestyle. BRM is synonymous with individuality, exemplified with the new unique Porsche Sprint Challenge designed timepieces. BRM has built global relationships with racing’s elite, establishing a presence in more than 20 countries.

“Porsche’s legacy of motorsport innovation since the ’60s is a cornerstone for BRM Chronograph. Our collaboration with Martini Racing celebrates this shared history, showcasing our commitment to innovation. Inspired by Porsche’s ’70s aesthetics, BRM has been a color pioneer since the early 2000s. Looking forward to an extraordinary year of partnership.” – Frederic Gasser President BRM America 

“BRM Chronographes embodies the spirit of precision and performance that Porsche stands for. We are thrilled to welcome them as a partner of the Porsche Sprint Challenge”, said Kevin Miller, United States Auto Club CEO. “Together, we will continue to deliver unforgettable experiences for drivers in the Porsche Sprint Challenge.”

Class Champions from Porsche Sprint Challenge North America and USA West will receive a custom V644GTAR BRM Chrono as a result of their accomplishment. Each Chrono will be customized with Porsche Sprint Challenge branding to represent the winning of the 2024 Championship. 

V644GTAR: automatic – stainless steel case with white dial with red hands and Porsche Sprint Challenge logo at 6 – screw down crown – racing number engraved – tachymeter – crystal sapphire front and back – alcantara strap – retail: $5750.00 – options: hands color could be changed – fount on dial could be changed – tachymeter color could be changed – lacquer could be added to the case –  racing number (as well as color) on crown could be changes – strap colors hole and stitching could be changed – case metal could be change in titanium or aluminum, price upon request.

As part of the sponsorship, BRM Chronographes will showcase its exceptional timepieces at Porsche Sprint Challenge events, offering enthusiasts the opportunity to experience firsthand the craftsmanship and sophistication that define the brand.

The collaboration between BRM Chronographes and the Porsche Sprint Challenge promises to bring together two iconic brands in the world of motorsports, combining their expertise to create unforgettable experiences for drivers of the Porsche Sprint Challenge.

For more information about BRM Chronographes and its collection of luxury timepieces, please visit – https://www.facebook.com/BRM.Chronographes.Americas or https://www.instagram.com/brmamericas/